Susan wants her work to be accessible to more people. So, she
developed a podcast - it's called After The First Marriage. Plus,
Susan has a free e-course that goes with it. She is creating a lot
of content because Susan particularly loves the work that she does.
In addition, Susan loves going online and looking at worksheets,
reading, and joining groups. There are so many ways people can heal
outside of the therapy room, and Susan wanted to help develop those
things for her clients.
Creating A Podcast
In Susan's podcast, she gets to bring more of herself in. Susan
gets to think about who interests her, who she wants to learn from,
what she is reading, and who she wants to interview. Plus, Susan
gets to create fun materials with her content. Also, Susan is
learning that there are parts of her that she can bring into this
process to expand her ability to be a therapist. For instance,
Susan has learned about the effectiveness of self-disclosure when
working with clients because it gives you more credibility when
they can hear that a therapist has gone through similar struggles.
Overall, with a podcast and creating content, it's fun to shake it
up and to learn new things all the time.
Normalizing Therapy
Next, Susan speaks about working on tearing down the stigma
that's still attached to being a therapy client. She wants to
normalize these processes for people because almost everybody cares
about having healthy relationships. Therefore, getting the skills
to learn about this and making it approachable and accessible to
people is critical to Susan. One way Susan helps people for free is
through her podcast and social media. Plus, podcasting is more
personal than blogging or written material because it's a better
way to connect with the person on the other end. Even though you're
just listening to a recording, you still make a connection through
voice.
Choosing Divorce As A Niche
Professionally, Susan's favorite clients have been people who
have been kicked to the curb. They are so down; they cannot get
their head up, and they are so grateful to have therapy and have
someone believe in them and have someone help them. That way, Susan
can help her clients figure out what happened, so it doesn't happen
again. Through therapy, Susan's clients regain self-esteem and gain
some tools for intimacy in the future. Some of her very favorite
clients have been people going through a divorce. Luckily, Susan
can't say that she knows personally what divorce is like. However,
she can say that she has never taken her husband for granted, and
he has never taken Susan for granted.
Client Themes Around Divorce
When Susan sees somebody going through a divorce who didn't
choose divorce, they are often very wounded, have hurt self-esteem
and depression. Plus, there is anxiety, they question their
attractiveness, and they question their desirability. After
divorce, many people will suffer from self-doubt, low self-esteem,
and even revenge fantasies. In addition, many times these people
are angry, and they are bitter. Also, these people will look for
ways to numb themselves so they may start drinking heavily, eating
more, turning to relationships that aren't good for them in order
to dull their feelings.
While on the other hand, for the person who is initiating the
divorce, there can be guilt and shame. Usually, these people want
to know how they can help their children through the divorce
process. Mainly, people want to be proactive, which is terrific.
Lastly, another category is people that want the divorce, but don't
think it's possible. For instance, someone might be staying in the
marriage because of financial issues, or they are worried about
their children's wellbeing. These are the trickiest and saddest
situations because these people are almost like hostages.
Expand Your Practice Outside The Therapy Room
When expanding your practice, find some issues and topics that
fascinate you that you want to learn about no matter what. That
way, you can't go wrong. When you enjoy the information, you'll
become an expert, and it will help fuel your energy. Also, when you
love what you do, it will be harder to burnout. Another piece of
advice is having a colleague help you. For instance, talking it out
with someone can be a massive asset to your endeavors. It's also
critical to have a set of trusted peers and colleagues that you can
share information with.