Mar 15, 2021
Your website is ground-zero for marketing your private practice and fueling your business with new leads and clients. In this particular interview, we chat all about my private practice website redesign. Daniel Fava has been just gracious enough to partner with me and hold my hand as we go through this. This episode is part one of a two-part series – we examine the questions you need to ask yourself before starting a website redesign. Be sure to listen next week for the second part of this series. We will dive into the nuts and bolts around this particular project. If you want to see the final product, check out Kingsport Counseling here: https://kingsportcounseling.com/.
Daniel Fava is a father, husband, podcaster, website consultant, and founder of Create My Therapist Website and Private Practice Elevation. He helps therapists create websites and attract more clients online.
After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. Daniel offers web design services, SEO services, consultations, and online training to help therapists grow their business through online marketing. You can get free access to his library of PDFs, cheatsheets, and ebooks by clicking here.
Why do you want to redesign your private practice website? Especially, think about why you want to switch it up right now. Most people will say that their website is pretty old and outdated. However, it goes a lot deeper than that. A website is and should be an investment into the future of your business. It's the way that people will find you, and it can be just a great tool to bring lots of traffic to your practice and convert that traffic into new clients. So, if you are interested in a private practice redesign, then think about your why.
Once you know your 'why,' then it's time to think about your business. If your private practice needs a new website, it will help clean up the front of your business. With a clean website, you can be responsive to your clients. Also, when redesigning your website, it's critical to increase your visibility in Google search engines. However, we also need to think about your goals when it comes to private practice. So, now you need to think about the most crucial aspect of your website and the most important goals you have for your business for the next 12 months. For instance, many people have the goal to get more telehealth clients. Then, we need to make sure that people are aware on your website that you offer telehealth and in which states.
As far as a redesign goes, the best place to start is with the why. Before starting your redesign, it will be critical to think about the goals you want to hit next year. When you start looking at your goals and vision, you might need to think a little bit bigger when it comes to your redesign. If your goals are big enough, Daniel highly recommends getting help with your website. Reach out to a professional to build the website because you might end up spending a ton of time and some money on trying to put it all together on your own. Making a website without any help can be very time-consuming. You may have better luck investing in someone that's going to increase those conversions.
If you're looking for some professional help with your website redesign, I highly recommend working with Daniel. To get the process started, Daniel will have a 15-minute call to uncover the issues holding you back and put together a plan to help you reach your goals. If you're not ready for a complete redesign, Daniel has loads of free website and SEO resources to help you elevate your online presence and market your private practice. You can check those out HERE. Lastly, be sure to check out the redesign we did on Kingsport Counseling, and let me know what you think!
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Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.