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The Practice of Therapy Podcast ( helps therapists, counselors, and other mental health clinicians start, build and grow in their private practices.  Whether you are just starting into private practice or have been in it a while, The Practice of Therapy Podcast will give you information to help you grow and succeed!

Oct 25, 2021

I am lucky to have many of my good friends and peers join the show. Uriah Guilford, Jessica Tappana, and Whitney Owens are here for a casual conversation. First, we dive into the importance of diversifying your income. We open up about what it's like to run a practice as well as another business. Both isolation and imposter syndrome can show up for us; we talk about ways to overcome and navigate our limiting beliefs. Later, we chat about the importance of finding a community to build you up, make you feel confident, and allow you to be vulnerable on your journey.

Meet Uriah Guilford

I am a licensed therapist & group practice owner. I want to help you be more productive, profitable & happy with your business and your life. Basically, work less and get more done!

If you have achieved any level of success in your private practice then you can relate to the following. You have more tasks to complete than hours in the day. You work super hard because you are passionate and want to grow. Sometimes you neglect your self-care and other important things in your life. Not so great right!?

That is why I have built a team of amazing virtual assistants for practice owners just like you! Hiring a virtual assistant in 2012 was one of the best decisions I ever made. It allowed me to double my business income without feeling like I was losing my mind. Actually, go on vacation and not be tied to my iPhone the whole time.

And serve my clients better! It made such a massive difference for me and it can for you as well! If this sounds interesting, check out our services page and the most frequently asked questions we get all the time.

Meet Whitney Owens

I enjoy working with both adults and adolescents on an individual basis. I have experience working with those suffering from depression, anxiety, self-harming behaviors, identity formation, relational issues, and other mood disorders. I use a variety of therapeutic models such as Cognitive Behavioral Therapy, Acceptance and Commitment Therapy, and Interpersonal Therapy. I have been seeing clients since 2009 in a variety of settings. While earning my Master in Professional Counseling from Richmont Graduate University, I saw young adults at a residential treatment facility. In 2010 I moved to Colorado where I spent four years working at an inpatient and day treatment facility. Also while in Colorado, I joined a group practice and saw teenagers and adults.

In 2014 I moved back to Savannah and started Water’s Edge Counseling. I am a Licensed Professional Counselor in Georgia and a member of the American Counseling Association and the Licensed Professional Counseling Association of Georgia. In addition to counseling, I also offer a number of other services including training and speaking engagements.

Meet Jessica Tappana

Jessica Tappana started her private practice on her maternity leave about 20 months ago. After filling up in only a matter of months, she decided to bring on other therapists as 1099s and transitioned Aspire Counseling into a group practice. Worried about how she would fill the caseloads of these new therapists, Jessica tried several different marketing strategies.  Ultimately, she decided to focus on getting her website to the first page of Google and began teaching herself SEO at nights after her kids were in bed. Slowly after gathering a couple of tips here and there, she got her website to the first page for nearly every keyword she targets.  Aspire Counseling has grown to now include five therapists and a virtual assistant! In fact, all of the therapists are nearly full, and Jessica hopes to find a few more quality team members in the months to come.

Create Another Business For An Additional Income Stream

A theme that people hear from me a lot on the podcast is how it's important to diversify income. Uriah, Jessica, and Whitney all run at least two businesses. There are a lot of unique challenges that come with owning multiple businesses. One of the great things about having two businesses is constantly waking up excited. If you're less excited about one business, at least you can get excited about your other project. However, having two businesses can come with a lot of stress, and people from the outside looking in don't get to see that side of things. No matter what, you can wake up every day and bring 'you' into that business.

Battling Isolation and Imposter Syndrome In Private Practice

As practice owners and business owners, it can get very isolating at times. So, sometimes imposter syndrome shows up. Uriah says one of the most valuable things for battling the isolation and imposter syndrome is feedback. Feedback is invaluable on your private practice journey. When you have people you can gain feedback from, you will walk away with thousand times more confidence. Everyone struggles with their business, so if you can hear other people's experiences, it will make you feel less isolated. Plus, this feedback will shape the future of your business for the better.

Find Support No Matter Where You Are In Your Journey

Regardless of where you are in private practice, you need support. Find a group of people that you trust to help you on your journey. Make sure you're comfortable with this group, and you can be vulnerable with them. The power of a group is having a community where you can share anything. As therapists, we all know the importance of group work and community. A mastermind group can be a powerful tool to uplevel your practice and uplevel your business. It will give you the confidence to keep working on your business and take the next step.

Take A Risk, Get To Know Others, and Create A Community

Private practice is hard, and managing people is hard. So, make sure to take care of yourself so you can have energy in your businesses. Get out of your comfort zone and meet people. If you're not already in one, create a community for yourself. Get involved and take risks in getting to know people. In general, therapists are pretty safe people. It would help if you weren't too scared to reach out to someone and get to know them.


Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!

Uriah’s Resources

Productive Therapist

Guilford Family Counseling 


Whitney’s Resources

Waters Edge Counseling 

Grow Your Faith-Based Practice with Faith in Practice Mastermind!

Practice of the Practice: Faith in Practice Podcast

Jessica’s Resources

Aspire Counseling MO

Simplified SEO Consulting 



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Meet Gordon Brewer, MEd, LMFT

Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.