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The Practice of Therapy Podcast ( helps therapists, counselors, and other mental health clinicians start, build and grow in their private practices.  Whether you are just starting into private practice or have been in it a while, The Practice of Therapy Podcast will give you information to help you grow and succeed!

Oct 18, 2021

In this episode, podcast editor and content creator Rachel Bond joins the show. We talk about how The Practice of Therapy Podcast gets made. If you have a podcast of your own, Rachel gives tips for promoting it on social media. Plus, we chat about saving time on social media by batching content, creating a calendar, and even outsourcing. Tune in as Rachel talks about helping students for FREE with Affordable College Prep. Plus, I have an exciting announcement at the end of the show – you don’t want to miss it!

Meet Rachel Bond

Rachel Bond graduated with her MBA in 2019. After college, she freelanced full-time as a writer, content creator, and podcast editor. Plus, Rachel completed the Disney College Program and two years of AmeriCorps service.

Recently, Rachel and Dr. Alan Seidman started a nonprofit, 501(c)(3) called Affordable College Prep (ACP). As Vice President and Managing Director of Affordable College Prep, Rachel aims to help students from lower-income backgrounds make affordable college choices and complete higher education using their free coaching. Rachel loves to help students with their college applications, essays, and scholarship search. Learn more at

How The Practice of Therapy Podcast Gets Made

Gordon uploads audio from the interview, which is pulled from Zoom into Google Drive. From there, we go into an audio editing software and upload the audio into a template. Rachel takes time to comb through the audio and cut anything out. From there, we will plug the audio into Levelator. The Levelator is a free software that will level, compress, and normalize the audio in a matter of minutes.

In iTunes, Rachel can finish the id3 tags. The id3 tags are bits of information that display on the track. For instance, she always makes sure there's an artist name, album name, year, genre, etc. At this point, everything is done for the audio, so it's ready for our podcast hosting service. We use Libsyn – and they will distribute the podcast to all of the apps like Apple Podcasts, Spotify, Google, Amazon.

From there, Rachel will upload the complete audio into, which is a transcription service. Depending on how long the audio is, it could take a few minutes to 15 minutes to finish. Once finished, we will have a written version of the podcast, also known as a transcript. Using the transcript, Rachel will write the podcast show notes that get uploaded to Libsyn and WordPress. You can always check out our show notes on the

Promoting Your Podcast on Social Media

Promoting your podcast on social media is a great tool to get listeners and guests on your show. Each social media platform is different, so it does take time to alter your posts, but it's worth it. For instance, in Canva, you can change your graphics based on where you post them. Also, you can't post as much text on Twitter as you can on Instagram. Plus, the links don't work on Instagram as well as they do on LinkedIn. So there's a lot of tweaking that is time-consuming, but it's worth it.

Saving Time With Social Media

Outsourcing is a great way to save time on this. Another great way to save time on social media is by creating a calendar. It can help you visualize all your planned posts for the next weeks or months ahead. Buffer is a software designed to manage social accounts by scheduling posts to Twitter, Facebook, Instagram, Pinterest, and LinkedIn. IGTV is another social media tool you can utilize for your podcast. If you're recording a podcast, record with the video on! That way, you can use the video to promote your podcast, tease the episode, and introduce the guest to your audience.

Free Advising With Affordable College Prep

If you need help with anything college, Rachel wants to be the person to give a helping hand. All of the Affordable College Prep services are currently free to high school and college students. We help students with their college applications, essays, and finding scholarships. We also help students who are looking into grad school.

According to the National Center for Education, about 59% of students seeking a bachelor's degree at a 4-year institution have completed that degree within six years. A big part of the problem is not finding the right school that will fit the student financially. Not only do we want to help students get into college, but we also want to see them graduate.

You can follow us on Instagram @AffordableCollegePrep

You can also check out our website

Rachel’s Favorite Practice of Therapy Podcast Episodes

Whitney & James Owens | Using The Enneagram In Your Practice | TPOT 191

Check out the course: Understanding & Utilizing the Enneagram (10 CE Hours)

Andréa Jones | Beating Social Media Overwhelm In Private Practice | TPOT 181

LaRonda Starling | Self-Care In Times of Crisis | TPOT 131

BEST OF: Social Justice In and Out of the Therapy Room | TPOT 158

Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!

Rachel Bond's Resources

Rachel on LinkedIn

Affordable College Prep

Affordable College Prep on Instagram

The Affordable College Prep Facebook Group

Affordable College Prep on Twitter


Use the promo code "GORDON" to get 2 months of Therapy Notes free.

Blueprint Health: First month free with promo code TPOTPODCAST

Using Google Workspace As A Practice Platform Course

Free Webinar: Using Google Workspace for Practice Management

Get Your Copy of The Full Focus Planner  

Join the Google Workspace for Therapists Users Group

Follow @PracticeofTherapy on Instagram

Meet Gordon Brewer, MEd, LMFT

Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.