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The Practice of Therapy Podcast ( helps therapists, counselors, and other mental health clinicians start, build and grow in their private practices.  Whether you are just starting into private practice or have been in it a while, The Practice of Therapy Podcast will give you information to help you grow and succeed!

May 20, 2024

Mike Zoladkowski is a digital marketing specialist and content marketing specialist with 12+ years of experience in various sectors, including mental health services. He designed and created a therapy business from scratch and grew it to 6 figures in about 2 years. Now, Mike and his wife Monika are helping other therapists in Canada and the US to grow their private practices.

In this episode, we talk about the pivotal role of a well-designed website in driving marketing success, complemented by targeted Google Ads campaigns. Mike underscores the importance of mobile-friendliness, concise messaging, and user-friendly design in website optimization. Additionally, Mike emphasizes addressing client needs, highlighting specific client groups, and explaining therapy approaches to enhance website effectiveness. By leveraging Google Ads and tracking conversions, therapists can optimize their campaigns for better results. Mike stresses the importance of balancing Google's suggestions with customer-focused ad content and incorporating a personal touch for resonance. While acknowledging the role of AI in marketing, he underscores the value of human expertise in crafting effective advertisements.

Resources Mentioned In This Episode: