Jun 7, 2021
Are you ready to make an impact? Andréa Jones helps coaches, consultants, thought leaders, and passion-led online business owners impact and empower more people through strategic social media marketing strategies. First, we talk about how to fight the overwhelm of social media. Then, we dive into the importance of starting small and staying consistent. Tune in as Andréa gives loads of social media tips, including the ABCs of writing captions.
Andréa Jones is fiercely committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years of experience in the game, Andréa hosts the acclaimed podcast Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership Savvy Social School.
Feeling overwhelmed by social media is natural; social media can feel like another language sometimes. To fight the overwhelm, choose a platform that you are most comfortable with to get started. If you already have a personal Facebook account, then it can be easy to create a Facebook account for your private practice. Next, think about how you should spend time on these platforms.
Andréa says you should focus on a time limit for social media. There's so much that goes into posts, and it may add to that overwhelming feeling when you spend too much time on one. So when you sit down to write those posts, try to spend one hour a week working on your social media content. Sometimes in that one hour, you may only put together one caption and snap a photo of your location, and that's okay. Throughout the week, check your account for ten minutes each day. Checking daily really helps build the muscle and the skills needed to do social media.
When we look at social media, sometimes we're looking at a team of people working on their social media accounts. People who are in private practice still hire a group of people to help them with their work. Even though you see a selfie, you see a video; sometimes, there's a team of people behind that. When you compare yourself to other people on social media, you're not giving yourself a fair chance. Overall, you will want to start small when it comes to your social media. Over time, you can add more people to help you out with your posts and your content.
First, start with one social media platform. Instead of having consistent posts, be consistent with the time that you spend on social media. You will get better at it naturally; just like anything, you will get better the more you practice. Focus on one platform and get consistent. Before you dive into social media, Andréa has an exercise that you can do. On one side of a piece of paper, write the word "before." On the other side, write the word "after." Now, think about your clients. What do they feel before working with you, and what do they feel after working with you. Write down all of these feelings. Later, these feelings can all be turned into social media posts.
Your captions on social media should follow the ABC rule.
A: Grabbing attention in some way. Why would someone stop at your post when they are scrolling through social media?
B: Benefit statement. Tell your followers why you want to help them and how you are going to do that. Focus on the feelings of your potential clients.
C: Call to action. This is the part where we're extending our hands out; we're inviting them to take that next step with us.
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Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.